Originally I had the idea to produce exclusively children’s fashion. At first, I was looking for a nice boy’s and girl’s name. Sean is called a good friend of mine from Berlin and I came on the woman’s name, when I watched “Michel from Lönneberga” on the 2. Christmas Day. As you know, the maid is called “Lina”. My girlfriend advised me to design something for all age groups. So I started, as already mentioned, with the lipstick for women.
For the name of the label, it was important to me that the two names had the same number of letters, because I wanted to place an “&” in the middle. SEAN & LINA sounded more harmonious than LINA & SEAN for me and so it came to the logo as you know it today.